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San Diego Community College District
Business Studies
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Marketing
Designed for the student interested in marketing as a career and tailored to develop competency in merchandising, retailing, and wholesaling, in both large and small businesses. Students are encouraged to work part-time while attending college. The student can obtain credit for working by enrolling in Marketing 270. Successful completion should lead to a full-time position or serve as a foundation for further education. Students planning to transfer to a four-year college or university should select the Business Administration major.

San Diego Mesa College
Marketing Program website
Marketing Career Pathway
San Diego Mesa College University Transfer Employment
Certificate Associate in Science
Associate in Science Degree
Marketing
CoursesUnits
MARK 100, Principles of Marketing3
MARK 105, Professional Selling3
MARK 110, Principles of Retailing3
MARK 130, Advertising Principles3
ACCT 116A, Financial Accounting4
ACCT 116B, Managerial Accounting4
BUSE 100, Introduction to Business
(recommended as a first semester course)
3
BUSE 101, Business Mathematics3
BUSE 119, Business Communications3
BUSE 140, Business Law and the Legal Environment3
BUSE 150, Human Relations in Business3
CISC 181, Principles of Information Systems4
ECON 120, Principles of Economics I3
SPEE 135, Interpersonal Communication3
Total Units = 45

San Diego Mesa College *Note: An associate degree is awarded by the San Diego Community College District colleges in recognition of completion of a minimum of 60 units of specified requirements. See the college catalog for details.

Recommended Electives: Accounting 102; Business 201, 290; Fashion 115; Marketing 270; Psychology 101.